Beyoncé has revealed a teaser trailer for her upcoming haircare brand, Cécred, giving fans a glimpse of what’s to come and announcing the launch date.
On Tuesday, she posted the trailer on her Instagram and official website with the caption, “Hair is sacred. The journey begins Feb 20. Visit CECRED.COM.”
The teaser clip features a group of women in a hair salon named ‘Headliners Hair Salon,’ paying homage to the Houston salon opened by Beyoncé’s mom, Tina Knowles, in 1990.
The clip features various scenes of women getting their hair washed and shampooed before returning to the salon, where a bright neon sign reads ‘Headliners La Mode Salon.’
Beyoncé is later depicted getting her hair washed, followed by shots of workers and clients interacting within the salon.
The trailer concludes with a heartfelt moment capturing a young Beyoncé and her mother, Tina, waving at the camera, followed by the brand’s name appearing in white letters as the screen fades to black.
On the haircare line’s official Instagram page, a second clip was posted featuring the Queen Bey sharing more about her highly anticipated new brand.
“Obviously, I grew up in my mother’s hair salon,” she said before the brand’s logo flashes up on the screen and a montage of her fans discussing her haircare line is shown. “Welcome along my hair journey.”
“The rumors are true. Cécred is coming. Mark your calendars 2.20.24,” read the caption.